In Kickstarter: Space Pioneer – Review (Part 1), I talked about Space Pioneer, the game. Now I will discuss the Kickstarter campaign.
First, they need better marketing. They are about one fifth of their way to their funding goal and they only have 6 days left. They need to do a big push NOW.
As for the structure of the funding, they have too many tiers. I think that they shot themselves in the foot with this. It is too easy to make a contribution that gives only a small fraction of the goal. It is nice to have low tiers for those who want to be a part of the project but don’t have a lot of funds but with a goal of $150,000, they have tiers for $5, $10, $15, $30, $40, $50, $60, $75, $95, $100, $125, $150, $250, $350, $500, $600, $750, $1000, $3500, $5000, $10,000.
The $5 level is a nice way for people of low funds to support the project without expecting anything but thanks in return. I like to have a level like that. It doesn’t drive you to your goal but it helps create a community.
However, there are then 6 levels between $10 and $60 (inclusive). Why? To someone who has the cash and wants to get something out of the funding, how is $10 different from $15? Why have a $10 level? Heck, make a $25 level & a $50 level and do away with the other 4 tiers.
Also, $95 and $100? Why? How is $95 different from $100 to anyone with the budget and interest to fund in that area?
So, we have a great game but a lousy campaign. Will it get funded? I doubt it. I haven’t seen enough marketing and there are way too many low level tiers for something of this magnitude. That is really too bad. It looks like a great game. It isn’t quite the game I would have created but it is close enough that I would like to see it out there for people to play.
