There are several reasons to tune into this campaign.
First of all, they have only been live a few days yet they’ve raised millions… “After raising $1 million in their first 4 hours, the Ubuntu Edge campaign has gone on to raise $5 million in less than two days. It’s breaking Indiegogo records left and right, and with your help, it could make history.” ~eMail from Indiegogo
So, what can we learn from this? Perhaps many things and, certainly, add your own thoughts. It’s probably a pretty good demonstration of supercredibility.
And, what don’t we see? We don’t know how they got the word out initially. There was probably a lot of legwork leading up to the launch of the campaign. The Indiegogo eMail message was a big boost.
How can we put that to use in our own endeavors?
Also, is this the same Mark Shuttleworth who bought a ticket to space? I think I’ll do a little digging to find out.
Lastly, the campaign itself has much to offer. How have they presented everything? What are the perks? Did you notice the prize?
Everything is a clue.
While not directly related to spacer efforts, the Ubuntu Edge campaign is worth visiting, perhaps investing in as well.